OATS
OVERNIGHT
TOASTED
Gourmet
** NO ADDED SUGAR **
Notes on Oats
The American Heart Association (AHA) consider oats....highly nutritious, heart-healthy whole grain that can lower cholesterol and help with weight management. Rich in soluble fiber, oats are recommended to help lower LDL (bad) cholesterol, which reduces the risk of cardiovascular disease, heart disease and stroke. The AHA recommends 25 to 30 grams of fiber per day, and starting the day with oatmeal is an excellent way to achieve this.
According to the highly reputable CLEVELAND CLINIC, it is hard to beat the benefits of oats - but be cautious of sugared up instant oatmeal options. When you open a packet of flavored instant oatmeal for a meal, lets just say the healthiness grade can drop a bit.
Did you know that humans have been eating oats since the Old Stone Age. That's 32,000 years ago. The modern staple of Rolled Oats was invented in 1877. This was the year a machine was invented that rolled oat grains into flakes. This method allowed oats to become a new type of breakfast food.
Well, here we are in 2026 and we are still eating the flattened, flaky oats of yesteryear. Till this day they call that style oat the OLD-FASHIONED oat. Here we are a hundred and fifty years later and we have found a way to crush them so flat that we can cook and eat them instantly. So what does that do to the oat groat? Well, it pulverizes the groat beyond recognition. All in the goal to offer a quick, easy and convenient instant oat. Though this comes with a sacrifice. Texture, flavor and nutritional value is no longer part of the oat experience. Until Now. At WOW TOASTED OATS we do Oats differently.
-What makes WOW different-
At WOW TOASTED OATS
we do Oats differently
You really can
Taste and See
the Difference
it's not oatmeal
it's an OAT MEAL !
WOW Toasted Oat
Old-Fashioned Oat
Most oats of today are still the OLD-FASHIONED oats of yesterday. Today, oats are smashed in a machine that pulverizes them beyond recognition. The smashing of the oat is for the sole purpose of producing an oat that can be prepared quickly, creating the instant oat. This causes a problem which affects several of the valuable properties of the original oat (groat). It takes away the nutty flavor, the crunchy texture and some of the valuable nutrients. It also produces the mushy, soggy oats that we have accepted as the norm for eating oats. Add to that, the only way to make these oats palatable is to add lots of sugar to sweeten the taste. I do not know about you, but I eat oats for the nutritional value and health benefits of eating oats. Add sugar and there goes your healthy meal.
So what makes WOW TOASTED OATS different?
- We TOAST our OATS and TOASTED makes it WOW!
And, all of our products have NO ADDED SUGAR.
Toasting an oat is like toasting an english muffin. It transforms the raw muffin.
Toasting an oat has a similar effect. It makes the oat nuttier, crunchier, absorbs
the milk/water better over time which allows the oat to stay intact and not
that mushy, oversaturated old-fashioned oat of yesterday.
WOW OATS are golden brown from the Toasting process
They are not flattened - they are hand-crank rolled to lightly crack the original groat, preserving the crunchy texture and the nutty flavor.
Due to lightly cracking the groat, it takes longer for the milk to be absorbed into the oat which prevents the oat from getting mushy. Making for the perfect overnight oat
- Our "Hand-Crank Rolled OATS" are grown on a LOCAL MAINE FARM
Maine oats are local oats. And local oats are fresh. Wait, that's eggs! It is very important to us to support local businesses as much as possible by using Maine ingredients whenever possible. We found the perfect oat right here in Maine. Our OATS are hand cranked in order to crack the groat just enough to allow the liquid to be absorbed in just the perfect way for an overnight oat. What this does is also keep the original rich, nutty and crunchy texture of the original groat. Then to take it one more step further to enhance the flavor and texture, we Toast our OATS. TOASTED makes it WOW. You will surely TASTE AND SEE the difference once you try our overnight oats.
- GOURMET
Gourmet is defined as a high quality, specialty food typically requiring elaborate and expert preparation. Take a look at what's inside...... See the Gourmet difference? The ingredients are thoughtfully selected to create each gourmet blend. We added the perfect amount of each product to give the TASTE AND SEE flavor in every package. That qualifies WOW TOASTED OATS as Gourmet.
- NO ADDED SUGAR
Our OAT MEAL would not be the most healthy version of our product if we added sugar. We also only use ingredients that also have NO ADDED SUGAR. And there is plenty of natural sugar in our products.
*Our chocolate chips do have an added sweetener, but is not considered added sugar. Scroll down for nutritional information.
about the power of oatmeal
"My name is Jim Leslie -
and I lost 100 Pounds in 2025"
Jim's Story
The week between Christmas and New Years of 2024 I was 264 pounds and growing. I actually thought I might have been attempting to force a minor heart attack so I would have no choice but to do SOMETHING. That is when I discovered I had an addiction. To Sugar and Flour. Yeah, no kidding. I did not even know there was such a thing. I knew I enjoyed my sweets, but had no idea it was because it caused a chemical reaction that did not allow me to stop on my own power. Or to even recognize that I may have an issue with sugar or flour. They say thats Denial.
Also between the holidays I had seen a orthopedic surgeon for a consult on total knee replacement surgery. He said I was a perfect candidate for the surgery. Though there was a problem. He said if I put on any more weight he would not do the surgery. Well I'll be damned. I ruined my knee because of my battle with my weight and now I may not be able to repair the damage I've caused.
That is when everything changed. With the help of a 12 step program, I discovered all is not lost. Through the process, I discovered the power of oatmeal. Every single day during 2025 I started my day with oatmeal. I would add in strawberries, blueberries and blackberries. And one hard boiled egg. By the time of knee surgery in May I had lost 50 pounds. By September I had lost 100 pounds. That ended up being a little too much so I had to put on a few pounds - never in my entire life have I ever had that problem before.
Today in May of 2026 I am a healthy 174 pounds and staying in the mid 170's. I am healthy, walk often, go to the gym, hike, ski, and stay physically busy at work. All without Ozempic. So, was it oats that caused my weight loss? Well, I like to put it this way. I may not have lost 100 pounds because I had oatmeal every morning, but the year I lost 100 pounds, I had oatmeal every morning. I believe in the power of oatmeal. Which has lead me into helping others by providing a healthy breakfast, or anytime, meal. WOW TOASTED OATS. Enjoy!
Thanksgiving 2024
Jennifer and James Leslie
January 1, 2026
Make-It Shake-It Take-It
Our On-The-Go package bowl is designed so you can take it with you.
No need to bring your own bowl
and spoon. We have your covered.
Just add your choice of liquid directly
in the package bowl
(after you remove the spoon silly)
Mix it up - Seal it up - Shake it up
Chill overnight (this is where the
magic happens). It is ready for you
in the morning.
Eat it now or take it with you
**we suggest giving it a last good mix just before digging in**
RECYCLABLE package
