Most oats of today are still the OLD-FASHIONED oats of yesterday.  Today, oats are smashed in a machine that pulverizes them beyond recognition. The smashing of the oat is for the sole purpose of producing an oat that can be prepared quickly, creating the instant oat.  This causes a problem, which  affects several of the valuable properties of the original oat (groat).  It takes away the nutty flavor, the crunchy texture and some of the valuable nutrients.  It also produces the mushy, soggy oats that we have accepted as the norm for eating oats. Add to that, the only way to make these oats palatable is to add lots of sugar to sweeten the taste.  I do not know about you, but I eat oats for the nutritional value and health benefits of eating oats.  Add sugar and there goes your healthy meal.  

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          So what makes WOW TOASTED OATS different?

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 - We TOAST our OATS and TOASTED makes it WOW!

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                                             Toasting an oat is like toasting an english muffin.  It transforms the raw muffin. 

                                                                 Toasting an oat has a similar effect.  It makes the oat nuttier, crunchier, absorbs

                                                                  the milk/water better over time which allows the oat to stay intact and not

                                                                  that mushy, oversaturated old-fashioned oat of yesterday.  ​​

                                                                WOW OATS are golden brown from the Toasting process​​​​  

                                                               They are not flattened - they are rolled to lightly crack the original groat,                                                                                                    preserving the crunchy texture and the nutty flavor.​

                                                               Due to  lightly cracking the groat, it takes longer for the milk to be absorbed into                                                                                      the oat which prevents the oat from getting  mushy.  Making for the perfect overnight oat

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- Our "Hand-Crank Rolled OATS" are grown on a LOCAL MAINE FARM

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Maine oats are local oats.  And local oats are fresh.  Wait, that's eggs!  It is very important to us to support local businesses as much as possible by using Maine ingredients whenever possible.  We found the perfect oat right here in Maine.  Our OATS are hand cranked in order to  crack the groat just enough to allow the liquid to be absorbed in just the perfect way for an overnight oat.  What this does is also keep the original rich, nutty and crunchy texture of the original groat. Then to take it one more step further to enhance the flavor and texture, we Toast our OATS. TOASTED makes it WOW.  You will surely TASTE AND SEE the difference once you try our overnight oats.

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 - GOURMET

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Gourmet is defined as a high quality, specialty food typically requiring elaborate and expert preparation.  Take a look at what's inside...... See the Gourmet difference?  The ingredients are thoughtfully selected to create each gourmet blend.  That qualifies WOW TOASTED OATS as Gourmet.   ​

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 - NO ADDED SUGAR

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Our OAT MEAL would not be the most healthy version of our product if we added sugar.  We also only use ingredients that also have NO ADDED SUGAR. And there is plenty of natural sugar in  our products. 

*Our chocolate chips do have an added sweetener, but is not considered added sugar.  Scroll down for nutritional information.